The First Customer

The Infinite Loop newsletter format: the moment a company landed its first paying customer, told as a short story.

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The First Customer

Sep 24, 2026

Inside Anyware Robotics' first sale

Saddle Creek Logistics bought Pixmo before it was finished. Anyware Robotics spent months alongside its first customer turning an early-stage system into one the logistics company would deploy again.

Berenice Baker

A ‘YOLO move’ and a flight to Kansas: How Abridge landed its first customer

The First Customer

Sep 17, 2026

A ‘YOLO move’ and a flight to Kansas: How Abridge landed its first customer

Abridge founder and CEO Shiv Rao closed the deal by hopping on a flight — and removing as much risk as possible from saying ‘yes’

Why Oumi’s first enterprise customer was the deal that really mattered

Open models

Sep 9, 2026

Why Oumi’s first enterprise customer was the deal that really mattered

The model-building platform already had a following, but landing a top 10 bank truly made it a business

Sage Lazzaro

The secret to a robot's first sale? Honesty

The First Customer

Aug 19, 2026

The secret to a robot's first sale? Honesty

To land their first deals, Coco Robotics pitched a restaurant owner in person; Avride ran obstacle courses for Uber's safety team

Berenice Baker

Lockdown broke the last mile. Manna flew over it

The First Customer

Jul 17, 2026

Lockdown broke the last mile. Manna flew over it

Food delivery was the plan. Then Covid-19 turned a drone startup into a vital lifeline for elderly people needing medicine.

Tim Smith

The First Customer

Jun 26, 2026

Inside mpathic's first sale

It started as a free consult. It ended as a five-year, multimillion-dollar relationship

Sage Lazzaro