The First Customer

The Infinite Loop newsletter format: the moment a company landed its first paying customer, told as a short story.

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The First Customer

Jul 17, 2026

Food delivery was the plan. Then Covid-19 turned a drone startup into a vital lifeline for elderly people needing medicine.

Tim Smith

The First Customer

Jun 26, 2026

It started as a free consult. It ended as a five-year, multimillion-dollar relationship

Sage Lazzaro